
What’s wrong about travel these days
I’ve been a fairly frequent flyer since I graduated from college in 1979. While I’m making a conscious effort to travel less, I’m still consistently flying around 75K miles a year, down from a peak of around 100K per year from around 1994 until 2004 or so. Mostly business on domestic flights, mostly vacation travel on non-US flights.
It seemed to me that there have been really two “golden ages” of travel during my working life. The first from around 1981 or so until sometime in the early 90s - deregulation had happened, but it was slow taking hold. Most of my travel was employer reimbursed, so while prices hadn’t really fallen as low as they would later on, I didn’t notice it. Airfares on major airlines for, say, a Seattle to Chicago flight would run about $600 or so roundtrip. There wasn’t much a discount for booking early and likewise, there wasn’t much of a price penalty for booking last minute. The flights I was on were rarely full - it was fairly common to see flights less than half full. Admittedly not money-making flight for the airline. Airline security was next to nil, which meant that you could rush to the gate at the last minute, depending on your taste for risk. While you couldn’t check in online (there was no “online” then), you usually got your tickets through a travel agent anyway, or direct from the airline (United had two offices in downtown Seattle, one at 4th and University and the other further south... maybe in the Dexter Horton building, I can’t recall exactly), so you already had in your hand what you needed to board the plane.
Back then I checked luggage on virtually every flight I took. The wait at the carousel wasn’t outlandish (at Oakland’s airport, it’s pretty common these days to wait an hour or more before your luggage pops out on the carousel), and, since “wheelies” hadn’t been invented, it was more of a hassle to haul a two-suiter (the preferred business luggage at the time) back to the gate. I’m sure luggage monkeys stole from luggage back in those days, but you could actually lock your luggage back then and I never knew anyone who had their luggage riffled through. Anyway, so I was traveling pretty light as I headed to the gate.
Pretty much you got a full meal on every flight, other than maybe a Seattle - Portland flight. I definitely remember getting fed on Seattle - San Francisco flights on every airline.
Airline mileage plans were just getting started & once you’d racked up a few miles, it was pretty easy to redeem them. The major holidays were blacked out, but most other travel days weren’t.
And airlines hadn’t done any scientific work to determine exactly how close they could put the rows before inflicting permanent injury to passengers. Some airlines had tighter seating than others, but I think the standard arrangement was what United now calls “economy plus”. All in all, the flying experience in those days definitely didn’t suck.
The second golden age (at least in my opinion) ran from a year or two before 9/11 to around 2004 or so. Airfares had fallen (dramatically on milk run flights up and down the west coast). And there were flights all the time - United and Alaska both ran flights between Seattle and San Francisco about every hour or hour and a half on weekdays, with the last flights leaving around 9 or 10 pm. United and Southwest bragged about having flights between San Francisco and Los Angeles every 1/2 hour.
Flights were more full than they’d been before, especially during the 1999 - 2000 period as the dot com bubble reached its peak. There was so much interaction between tech companies in San Francisco and Seattle that sometimes the flights seemed like commuter flights. But the flights were so frequent that the additional flexibility made up for flights that were 80% or more full. And airfares were cheap cheap cheap. It was pretty common to see flights between Seattle and San Francisco for $49 each way. International flights were also wicked cheap if you planned at least a few weeks in advance. I remember flying from San Francisco to Paris for a 5 day trip one time because I had a hole in my work schedule that week and I could get a $400 round trip fair that I could upgrade to business class with miles. And by this time, I was self-employed, so I actually cared what the fares were.
That time was a heavenly period for mileage plans as well. There were a lot more blackout days than before for tickets using just miles, but I rarely had trouble buying a cheap economy ticket and using miles to upgrade to first or business. I was flying to Maui two or three times a year then and virtually always upgraded using miles.
By this time, the wait for checked baggage had started to get really bad, so I’d switched to exclusively doing carry on for domestic flights. Wheelies were in use by then and I wore one out about every 18 months or so. And by this time there were no more meals on short flights (SEA - SFO for example), but going 1 1/2 to 2 hours without eating isn’t going to kill anyone.
All in all, during this period, the convenience of having flights very frequently, the planes not being too full and tickets selling at rock bottom prices made this a pretty great period.
So, what’s wrong with airlines now? Flight schedules have been greatly cut back - United seems to have traded in all their 737s on 757s and has cut the flights back hugely - there are only a few UAL flights to Seattle daily from San Francisco any more. Fewer direct flights, even cross country any more, which means on United for example that you’ll pretty much have to go through Chicago or Denver to get anywhere. Compounding the suckage is that United (and other airlines) have cut the scheduled layovers in those hubs down to nothing. I’ve had the UAL web site try and schedule me for layovers as short as 30 minutes for cross country trips. Combine that with a general < 50% on time performance and that pretty much means you’re going to have a longer layover, a really long layover since you’ll miss the scheduled connection.
Full fare airlines (United, American, Delta, etc) have dumbed down and cheaped out service to the point that they’re basically committing seppuku: if you try and give me the same service as Southwest (no meals, flights crammed full, tight seating, dirty planes, etc.) at 30% to 100% of the fare (or more), I’m going to choose Southwest. I use to fly UAL pretty much exclusively, now I probably half the miles I fly in a year on Southwest. The appeal of Southwest is that they promise little: the flight will be full, they won’t feed you, they’ll yell at you to hurry up and get on and off the plane and you stand a semi-reasonable chance of flying next to someone weighing 350 pounds who hasn’t showered in a week, BUT it’ll be cheap and it WILL be on time. And Southwest delivers on that - which is why their customer satisfaction is consistently about the highest among any airline. They give you exactly what they tell you you’re going to get.
What does the future hold for the full fare airlines like United? I really see them as being only international carriers within just a few years. It’s the only area they can still compete in ..... because Southwest, Jet Blue, etc. haven’t tried that market yet. UAL, British Airways, Lufthansa etc. may end up being business class & first class only carriers and then only on international routes if Southwest & Jet Blue try and step up to the international economy stage. Which would be a big step up for Southwest since they’d be forced on those routes to abandon their beloved 737s and buy/lease bigger iron.
I’m looking forward to ratcheting my travel back to pretty much only international flights on vacation in the next few years - partly because business travel in general (aside from the airlines) is getting to be more of a PITA generally, but the dissatisfaction with cattlecar style domestic travel is no small part of why I want to make that change. Oddly enough, that change will probably, just coincidentally, take place at just about the time I reach 1,000,000 lifetime miles on United. C’est la vie. Or maybe: ça va.